About the book

The power of doing business and life in an unconventional way…

NOT Business As Usual is a business book and autobiography, wrapped into one. Matt Danswan, the founder and CEO of Initiate Media, a global Christian media and advertising company, shares his personal story of his business path, and the God lessons learned along the way.

Growing up wanting to be a professional surfer, he felt the call away from the ocean to business in his late teens. While there was always the desire to do something for God, certainly being in Christian media was never a desire.

However when he entered the Christian marketplace and God unveiled a seeming unattainable, debt-free vision, it was one that caused him to work closely with his Creator to work out how to bring it to pass.

NOT Business As Usual is not your textbook-style business book, but rather focused on helping Christians in business – as well as anyone who wants to achieve something great – find the ‘God way’ for their life. So if you’re looking for a different perspective on doing business or life, this book may just change your life.

Endorsements:

“Matt Danswan is man who has displayed determination, resilience, insight and foresight within his professional business career which has enabled him to be successful over many decades, in a number of industries. But his greatest achievements are not the result of business acumen, but of his character. His family, friends and those fortunate to know him are the beneficiaries of his loving, compassionate, empathetic and generous nature. He is a leader in every way.”
Ward Lucas
Senior Pastor of C3 Rozelle, Sydney Australia

When going into business or friendships I look for three qualities, honesty, passion and an ability to listen. Matt Danswan carries all these characters plus more! A devoted dad and husband, Matt juggles his love of entrepreneurial visions and his faith and always combines both to create the best outcomes for all! I’m lucky I’ve experienced both, but will always put my friendship with Matt and his family as a priority!
Matt Adamson
Former Rugby League International
State of Origin representative
Fox Sports and Channel 7 TV personality

I have known Matt Danswan for more than eight years. In this time I have found him to be a man enriched with passion, commitment and encouragement, with Christ always at the centre of whatever he does.
Tim Pascoe
Director, Tim Pascoe Photography

Matt Danswan, who I have known for 20 years, is not only an entrepreneur of all sorts, but a man that sticks to his guns and shows integrity when wise decisions need to be made under heated circumstances.

When you need someone to be on the front line with you in battle, just call on Matt. He will be right by your side.
Peter Kelaher
Director, PK Property Byers Agents, Sydney Australia

Matthew Danswan, a friend of mine for over 40 years! Throughout our lives he has been an inspiring person with his excellent conversational skills, contagious approach to living and his willingness to become all god has created him to be in every facet of his life. He continues to achieve goals that many just dream. This book will be a great tool for those looking to develop their lives, family and businesses, God’s way.
Glenn Wysman
Friend and Pastor of The Link Church, Sydney Australia

“NOT Business As Usual” perfectly describes Matt Danswan and his approach to life and business. As long as I’ve known Matt I’ve seen him display out-of-the-box thinking, mixed with God-seeking wisdom and as a result he and his amazing wife / business partner Nicole have built not only a great business, but also enviable lives. He and Nicole live well balanced, Christ-centered lives and are great examples of Christians who choose to succeed in all they do and be blessings to all they meet.

I believe this book will be a great blessing to anyone called into business and those seeking an alternative to the ‘cookie cutter’ business models employed by most.
Christian McCudden
Lead Pastor, C3 Noosa

Matt Danswan is, to put it bluntly, one of the good guys. A man of great faith and great energy, he has a knack for seeing things differently. For him NOT business as usual is, in fact, business as usual if that makes sense. I have benefited often from his enthusiasm, passion and sharpness of insight. I have no doubt that anyone who takes a leaf out of his book (pun intended!) will be greatly blessed!
Berni Dymet
CEO of Christianityworks

If you feel like your work life and your Christian life aren’t working together, this is the book to read. Matt’s refreshing and inspiring real-life story is an eye opener for today’s current and aspiring entrepreneurs, bringing new ideas and how to bring God into your business. I personally feel this book will make a difference in the way you do business.
Nick Georgas
Director, New York Wings